I dunno, but they seem to be advertising in super congested areas... Like where being out in the middle of nowhere may seem like a nice idea.
It's for the suburbanites then, all the people who live in the city I know would think that they would get murdered by Jason vorhees in Montana.
“@broox: What's the story with all these Montana ads in Chicago lately?” In Twin Cities it's Wyoming, which is apparently full of goats?